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Role
Researching, ideation, Prototype,
Video animation
Timeframe
3 months
Nice, France
Deliverables
Research output
Final concept
Prototypes
Team
Iris Roussel
Megane Martini
Context
"Understand the needs of the rurban population in order to imagine a mobility concept that will improve their life quality"
Context
We received the research conducted in a previous project and from the information received we created a strategy around the Renault Traffic Car Model that would be deployed in India.
Skills: Product design, user experience, service design, design thinking, sketching, 3D animation, high fidelity prototyping
Ideation
Ideation
Develop and enhance female local handcrafts in order to create micro-enterprises by providing a vehicle with a modular storage space that will allow them to perform their activities while taking care of their families.
Manja
MANJA
Empower rural women in India through the creation of female communities around a new modular car concept that addressed their cultural-specific need
We created an innovative seat format which was the center of the empowerment strategy “by women, for women”.
The strategy consisted of creating entrepreneurial communities of women that would leverage on their existing skills and would allow them to build and configure the car according to their needs, allowing for different configurations such as passenger mode, harvest transportation, and allowing them to easily remove the seats when they were not needed.
Manja proposed scenarios according to user needs
Manja technical information
Manja modular seats
Manja final concept
Functional prototype of modular seat created for Manja
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