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Healthcare Design Research

Researching the Maternity experience at the Hospital Sant Joan de Deu to detect opportunity areas


Research design, interviewing, insights analysis, persona creation, patient journey, client presentation, team leader


3 weeks

Barcelona, Spain


Patient diaries, in-depth interviews, contextual research 


Ideation Workshop

Research Report

Maternity Journey

I was the project lead for this the ad-honorem research project.


The aim of the project was to find opportunity areas that the hospital could leverage on in order to improve the experience that pregnant women and couples go through when giving birth here. In order to achieve this, I conducted in-depth research interviews of couples of different ages, that had recently gone through child labor at the Hospital. I created  the interview guides and conducted the field research and observation.


I analysed the data to create the maternity experience journey detailing all the steps of the process and the emotions felt throughout to uncover insights and find the opportunity spaces for the hospital to improve this life-changing experience.

Skills: In-depth interviews, interview guides, user journey, healthcare ecosystem, opportunity spaces, time management, team management, client management

Fig 1. Maternity Experience Journey. Detail of steps of child labor from the beginning of the medical check-ups until the final check-up after child birth. The journey shows the interactions with the medical staff and the public healthcare service providers. The emotions felt by the couple are clearly portrayed, indicating the most painful and most delightful moments of the experience

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Fig 2. Detail of Interview Guide. Qualitative interview guide used as a reference during in-depth interviews.

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Fig 3. Detail of Maternity Diary. Diary designed to keep track of interactions with medical staff and emotions felt throughout the process.

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